Usha Martin - Ready for another upward movement?
To be the global leader in the wire rope industry by delivering customer delight, adopting modern technology and ensuring sustainable growth for all of its stakeholders. Usha Martin's business model is primarily to stock and sell the through their own distribution centers worldwide in SE Asia, Australia, Europe, US, UAE and also do some direct sales from plant. In the past, Usha Martin was involved in the steel making business which was impacted due to the severe downturn in the industry and high leverage of the Company. To overcome these challenges, they undertook divestment of the steel business by way of a slump sale. This exercise enabled the Company to significantly deleverage and turnaround our financial and operational position. While it was a tough decision at that time, this helped us transform from a commodity business to a value-added high ROC business. It is important to note that the Company never defaulted, did no